About Pivot UX
Human-centred design and assurance for government and financial services.
Chris Leo
Principal UX consultant and founder
I lead Pivot UX, a boutique consultancy that helps senior leaders deliver complex digital services with confidence. Clients work directly with me, and for larger projects I bring in trusted associates.
Over 14 years I’ve led user-centred design at national scale, including HMRC’s pandemic services, and advised global banks such as Citibank and Barclays. I’m a Government Digital Services Assessor with a background in psychology, market research and human–computer interaction.
I reduce delivery risk and improve outcomes by setting clear direction from evidence, aligning stakeholders and designing end-to-end services. Most recently I’ve assured AI delivery against risk, ethics and compliance.
At the heart of Pivot UX is a simple belief: when services meet people’s needs, they create lasting value for organisations and society.
Core values
Grounding every decision in people’s lived experience.
Asking “why” until real insight emerges from the evidence.
Treating good design as an intentional act of service.
Credentials
Human-Computer Interaction (HCI) for AI Systems Design
University of Cambridge Online
Diploma in Market and Social Research for Business
Market Research Society
Bachelor of Science (BSc)
Psychology
Goldsmiths,
University of London
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